The 1967 Camaro Hawaiian

//The 1967 Camaro Hawaiian

The 1967 Camaro Hawaiian

1967 Chevrolet Camaro Hawaiian Concept Car
Turn your mental clock back in 1967: The Camaro was a brand-new nameplate, the surfing fad had captured the imaginations of the young demographic, and faux woodgrain was in its heyday. Ford and Chrysler had recently slathered woodgrain vinyl all over the flanks of a couple of hardtops and convertibles. [EDIT: No, they hadn’t quite yet. See the comments, where Tonyola sets the facts straight—as usual.] In short, it seemed to be “the coming thing.” It wasn’t, but GM toyed with the idea, too — as these photos demonstrate.

Unlike the Mercury Park Lane and Chrysler Newport woodies, which were full-sized luxury cars, GM considered woodgrain for their newest sporty car, and tried to tie the woodgrain look in with the currently young-and-hip Polynesian vibe. Even more jarringly, they went with equally non-racy chrome wire wheels. The chrome-plated not-a-roof-rack ingeniously allowed surfboard toting and a drop top, but looked awkwardly similar to a pickup truck with a ladder rack.
Tell us what you think of this odd creation. Do you kinda dig its iconoclasm, Moon-Doggie, or is it like, totally square, man?
1967 Camaro Hawaiian concept car interior
Rare General Motors car - 1967 Chevrolet Camaro Hawaiian surf concept

By |2011-09-29T14:00:56+00:00September 29th, 2011|Nostalgia|48 Comments

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  1. Paul_y September 29, 2011 at 2:03 pm - Reply

    I strongly dislike Camaros, and I want this. Obviously, it was doomed to obscurity from the start.

    • pj134 September 29, 2011 at 2:45 pm - Reply

      It's…. Glorious.

  2. dukeisduke September 29, 2011 at 2:16 pm - Reply

    Throw in the Hawaiian girls and you've got a deal.

    • pj134 September 29, 2011 at 2:47 pm - Reply

      Note to self: When requesting models shown in classic advertisement, make sure you ask for the most recent redesign.

  3. ZomBee Racer September 29, 2011 at 2:20 pm - Reply

    I want this. Mostly for the groovy shag carpet.

    • OA5599 September 29, 2011 at 2:24 pm - Reply

      What do 60's feminine grooming habits have to do with it?

  4. Van Sarockin September 29, 2011 at 2:23 pm - Reply

    That's coolsville, Daddio! I'd delete the woodgrain and the little vertical chrome trims at the ends of the fenders, but keep all the rest. It's the freshest.
    BTW, is that Hawaiian themed beach in Detroit or something? You'd think they could have found a slightly groovier backdrop…

    • vwminispeedster September 29, 2011 at 4:05 pm - Reply

      Lake Michigan's got some gnarly waves bro!!

      • Jacob September 29, 2011 at 6:31 pm - Reply

        You realize Lake Michigan isn't anywhere near Detroit, don't you?

    • thomasmac September 29, 2011 at 4:32 pm - Reply

      A tree would be a wonderful start

  5. tempesjo September 29, 2011 at 2:33 pm - Reply

    Woodgrain may not be very poplar these days, but honestly, I think it spruces up the Camaro quite a bit. Although I wish the women were wearing more contemporary swimwear, so I could cedar shapely figures a little better.

    • pj134 September 29, 2011 at 2:48 pm - Reply

      I would rock the hell out of this.

      • tempesjo September 29, 2011 at 3:07 pm - Reply

        Seriously. If I owned a 67 Camaro, I'd be shopping online for woodgrain kits right now.

    • MrHowser September 29, 2011 at 2:58 pm - Reply

      There you go again, pining for string bikinis.

      • tempesjo September 29, 2011 at 3:04 pm - Reply

        Yes, as long as the fir has been properly pruned.

        • James September 29, 2011 at 3:23 pm - Reply

          What animal wouldn't get a kick out of riding around in a one-off drop top Camaro? I know my dog would.
          Although, I think a different paint color would have been better. Red wood really spruce it up.

          • tempesjo September 29, 2011 at 3:34 pm

            I hear you. And it makes a great beech cruiser.

        • Mike_the_Dog September 29, 2011 at 5:04 pm - Reply

          They needn't prune the fir. Just sprucing it up a bit would suffice.

          • B72 September 30, 2011 at 5:34 am

            I generally don't go fir woodgrain, but this car has me considering branching out. It would be awesome for cruising root 66. I could fall for these colors. It reminds me of growing up.
            Ok I'll leaf now before I get sappy.

      • OA5599 September 29, 2011 at 3:44 pm - Reply

        The Camaro isn't the only thing sporting wood.

        • pj134 September 30, 2011 at 5:23 am - Reply

          It's rear diff isn't the only thing taking a splined shaft… if you know wh…wait, what the hell?

  6. flr1975 September 29, 2011 at 2:43 pm - Reply

    The wheels on the trailer are EXACTLY like the ones you'd find on a late-1960s Corgi model.

    • LTDScott September 29, 2011 at 2:57 pm - Reply

      Only the large ones.

      • flr1975 September 29, 2011 at 2:59 pm - Reply

        Right, not the Corgi Juniors.

    • west_coaster September 30, 2011 at 5:20 am - Reply

      The Whizzwheels cars, which were more like 1970 >. (And a response to the success of Hot Wheels.)
      Most of the late '60s Corgis featured the "Golden Jacks" and removable wheels with old school rubber tires.

  7. LTDScott September 29, 2011 at 2:45 pm - Reply

    Nothing says Tiki like an industrial plant in the background.

    • Paul_y September 29, 2011 at 3:03 pm - Reply

      Lake Michigan is so scenic.

  8. tonyola September 29, 2011 at 2:51 pm - Reply

    Mercury and Chrysler didn't put woodgrain on their coupes and convertibles until mid-1968, about a year after the Camaro was shown. By all accounts, the Camaro Hawaiian was strictly a GM display special in the fashion of the time, and there is no evidence that Chevy seriously considered slathering woodgrain on the sides of production Camaros.

    • Tanshanomi September 29, 2011 at 3:00 pm - Reply

      Both good points. I originally thought this was from '69, then had to revise the date after I'd started writing it up.

  9. $kaycog September 29, 2011 at 3:38 pm - Reply

    I've never seen woodgrain on a Camaro before. I do not like it.

    • vwminispeedster September 29, 2011 at 4:07 pm - Reply

      Woodgrain stripes on a Ford GT?

      • $kaycog September 29, 2011 at 4:31 pm - Reply

        Eeeww! I hope that vision doesn't give me bad dreams tonight!

      • pj134 September 30, 2011 at 5:24 am - Reply

        I wish I had photoshop on my work computer. A GT40 with wood panels… SEXY.

  10. Number_Six September 29, 2011 at 3:41 pm - Reply

    Friggin hell, that photoshoot is like something from the five minutes before Fahrenheit 451 took place. I love it – it would be an awesome summer car.

  11. facelvega September 29, 2011 at 4:15 pm - Reply

    The thing that jumps out at me is the surfboard holder. Ten or twenty years later, and they would have had the surfboard sideways as an ersatz spoiler.

    • west_coaster September 30, 2011 at 5:24 am - Reply

      Actually, if they ever got that car up to about 80, the surfboard would be sideways.

  12. njhoon September 29, 2011 at 5:58 pm - Reply

    I like the headlights and grill. The wood grain is….charming, I'm still not sold on it.

  13. Jo_Schmo September 29, 2011 at 7:48 pm - Reply

    I feel like robes have parted and champagne has just rained down from the heavens! That is tits.

    • FuzzyPlushroom September 30, 2011 at 12:39 am - Reply

      I suppose I won't judge if you're into that sort of thing.

  14. Alff September 29, 2011 at 8:07 pm - Reply


  15. Buickboy92 September 29, 2011 at 8:12 pm - Reply

    I like it! Very different!

  16. dukeisduke September 29, 2011 at 8:44 pm - Reply

    The tan interior with the brown windowsills looks hip. It's even got power windows.I like the yellow with the woodgrain, but I think I'd border it with pinstriping instead or chrome.

  17. CptSevere September 29, 2011 at 9:09 pm - Reply

    Those rectangular headlights work pretty well with the Camaro grille, way before square headlights came out. I like the woodgrain, too. But, they should have found a better beach for the photo shoot. This same set piece at Waikiki would have rocked.

  18. west_coaster September 30, 2011 at 5:17 am - Reply

    The ultimate party dude two-car garage from that era would be:
    1. This Camaro.
    2. The customized Bronco shown recently (also with woodgrain sides).

  19. B72 September 30, 2011 at 5:29 am - Reply

    Yeah baby!
    Are those Europe sourced headlights? As I recall we were legislated round in the states back then.

    • tonyola September 30, 2011 at 5:55 am - Reply

      Yep, round lights were the order of the day. Rectangular lights only become legal for 1975 and they still had to be of a standardized sealed-beam design. The lighting laws weren't really opened up until 1984.

    • west_coaster September 30, 2011 at 6:19 am - Reply

      Customizers in the '60s loved to put those square-ish lights on cars.
      George Barris notably used large Cibie lights on all kinds of cars he did, from T-Birds to Mustangs to that Toronado convertible used in the first season of Mannix.

  20. SSurfer321 September 30, 2011 at 5:39 am - Reply

    I want it. And the matching little dinghy!

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